Sophie Smallhorn

Earlier this summer, when I took one of my rare strolls down our inner city walking street Strøget, a shop window really made me stop. Now, it was in a shop I usually check out, but this was different!

It turned out to be this really cool creative collaboration between British artist and visual concept maker, Sophie Smallhorn, and the Swedish fashion brand COS

In flagship COS stores in Copenhagen, Hong Kong, Seoul, London and Los Angeles, Sophie Smallhorn made site specific window displays with these stacked, geometric color forms - basically taking up a lot of window space and thus upstaging the clothes completely, but with such wow effect, that it had the exact opposite effect.

If you know a bit about COS's particular kind of colorful minimalism, the windows worked like an abstract depiction of the brand DNA. So brilliant and so beautiful.

Above, the shops in Copenhagen, Seoul, London and Honkong (couldn't find the L.A. one).

These displays are based on a series of small and quite delicate wall hung acrylic and aluminium sculptures - a theme she has worked on for a number of years - only in an enlarged version.

Her graphic and sleek style just makes me jump with joy, see much more of her work here, and she proves to me yet again, that playfulness and orderliness are not necessarily adversaries!

Here are a couple of examples of her 'Components' sculptures:

And here's a nice little story to end this post with....

I snapped a picture of the Danish window and posted it on Instagram. I saw a suggested hashtag in the window (check it out: #cosxsophiesmallhorn), and used it, to properly credit this fine work.

I actually didn't notice, or only vaguely so, anyway, that I entered a competition - and only found out, when COS contacted me, and told me I had won two Sophie Smallhorn prints!

Yayeee!! I am picking them up next week, and they look like this. Lucky me, don't you think?
Maybe I should start buying lottery tickets?

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